Analytics and tracking: Know which channels bring you customers.
We set up analytics and conversion tracking you can trust, so you can see where enquiries and sales come from and spend your budget on what works.
Questions you'll be able to answer
Tracking is only useful if it answers the questions you actually ask.
- Which channel brought this enquiry?
- Search, ads, social or a link from another site.
- Which campaigns lead to sales?
- Not just clicks and visits.
- Where do visitors drop off?
- The step before they would have contacted you.
- Is the ad budget reaching the right people?
- Based on conversions, not guesses.
Why it matters
Ad blockers, browser privacy features and cookie limits stop many tracking scripts in the browser. When tracking misses conversions, ad platforms optimize for the wrong people and reports credit the wrong channels. Accurate data starts with collecting it properly.
What's included
- Tracking audit
- What is measured today, what is missing and what is counted twice.
- Conversion tracking
- Enquiries, bookings, calls and purchases tracked as events.
- Server-side tracking
- Key events sent from your server, less affected by ad blockers and browser limits.
- Ad platform connections
- Accurate conversion signals sent back to Google Ads and Meta.
- Attribution
- Every channel a customer touched, not just the last click.
- Privacy
- Consent and data handling in line with GDPR.
How it runs
Audit.
Current tags, events and gaps in the data.
Plan.
Which actions matter and how to measure them.
Implement.
Tags, server-side events and platform connections.
Verify.
We test every event and walk you through the reports.
Is it right for you?
A good fit if
- You run ads on Google or Meta and doubt the numbers.
- You don't know which marketing actually brings customers.
- Your analytics broke after a site change or a new cookie banner.
Probably not the right fit if
- You need a one-off traffic report. This service sets up tracking that keeps working.
Questions
What is server-side tracking?
Instead of relying only on scripts in the visitor's browser, key events are sent from your server. They are less affected by ad blockers and browser restrictions, so fewer conversions go missing.
Is it GDPR compliant?
It can and should be. We set tracking up to respect consent choices and to collect only the data you need.
Do we need new tools?
Usually not. We work with Google Analytics, Google Tag Manager and your ad platforms, and add a server-side setup where it helps.
Talk to us about analytics and tracking.
Tell us where you are now and what you want to achieve. We reply within 24 hours.
- Phone
- +359 888 868 617
- info@mywebcore.com
Working hours: Mon–Fri, 9:00–18:00 (EET)